Privacy Policy

We do not sell, rent, or trade your personal data.

We use your information to:

• ✦ Deliver the Lumaia experience
• ✦ Personalize rituals and recommendations
• ✦ Improve product design and functionality
• ✦ Respond to your messages or inquiries
• ✦ Send updates only when you request them

• ✦ When you check in, whether you type or speak, Lumaia uses AI services to understand what you shared and respond to it.
• ✦ Spoken check-ins: your recording is sent to ElevenLabs to turn it into text. Only if ElevenLabs can't, it is sent to OpenAI for the same purpose. ElevenLabs also speaks Lumaia's replies aloud, which can include your own script.
• ✦ How you speak: with your agreement, your recording is also sent to Hume, which measures expression in your voice, such as tone, pauses and changes. Lumaia uses these measurements alongside your words as a tentative read of your moment. They are not a diagnosis. You can turn this off at any time in the app under Settings → Listening.
• ✦ Your words: what you typed or said, with relevant context from your account (such as your recent check-ins, goals, your self-image script and your Oracle conversation), is sent to Anthropic (Claude) to write your response, your rituals and your morning lines. The app asks your permission before anything is sent, and you can withdraw it in Settings under AI processing; after that, nothing more is sent.
• ✦ We send each provider only what its task needs. Your email address is not sent; your name may be, so a weekly letter can greet you.
• ✦ If you have connected a NYRA account, your check-ins are also shared with that account.
• ✦ Lumaia does not use your data to train AI models.

• ✦ All data is stored securely through trusted cloud providers
• ✦ Access is limited to team members who need it to run the product
• ✦ We maintain strict security controls and ongoing monitoring

Although no system can guarantee perfect security, we commit to strong protection practices.

You can:

• ✦ Request a copy of your data
• ✦ Delete your account and its data in the app (Settings), or ask us to. One thing is kept: if you bought a ritual pack, its purchase record (your email address, the pack, the amount, the date and the Stripe payment reference), as a record of the sale for as long as tax and accounting law requires. Stripe, which processes card payments, and Apple, for App Store purchases, keep their own transaction records under their own terms. Deleting your account doesn't cancel an App Store subscription; cancel that in your Apple ID settings.
• ✦ Withdraw consent for emails at any time

To make a request, email us at: hello@lumaia.co

Lumaia is not intended for individuals under 16. We do not knowingly collect information from children.

We may use third-party tools for:

• ✦ Card payments (Stripe) and App Store purchases (Apple)
• ✦ Email delivery
• ✦ Analytics
• ✦ Secure data storage
• ✦ AI processing of check-ins: Anthropic, OpenAI, ElevenLabs and Hume, as described in section 3

These providers must meet strong privacy and security standards.

If we update this policy, we will post the new version here with an updated date.

If you have questions, contact us at:
hello@lumaia.co